Nielsen is rolling out their ‘Total Audience Measurement’ data at the end of 2015, and if the preliminary information is any indication of how game changing this information is going to be, this is BIG! Although it is rare for UpShift Digital to have positive feedback about Nielsen, this is something that anyone in advertising, […]
Author: <span>jerbskorn</span>
Advertising on televisions continues to be one of the most prevalent and successful starting points to a successful ad campaign. Although you may be worried that the audience is fragmented or DVR’s create a risk, ask yourself this question – why do the major manufacturers continue to spend 100’s of millions of dollars on TV? […]