Author Archives: jerbskorn

Virtual Reality – The Next Marketing & Advertising Tool for Automotive?

One of the most interesting things about working in automotive advertising and marketing, is working within an industry that is always open to…
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Dealer Sites: How to Avoid the Las Vegas Light Show

Dealers, your website is a very important marketing tool. It has a lot of work to do, and with a very viable customer…
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Reputation, Review Sites and the Automotive Shopper

The consumer journey to the purchase of a vehicle is a long, and often hard one to track and provide solid management advice…
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Social Media and the Car Dealership Part 1

Social Media and SMM, or Social Media Marketing, has been taking the world by storm, increasing by leaps and bounds in just the…
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