One of the most interesting things about working in automotive advertising and marketing, is working within an industry that is always open to the cutting edge. Of course we’ve all learned that we are a very ADD industry as well. If it doesn’t prove itself to be financially feasible – a good ROI AND ROE […]
Category: <span>Auto Advertising</span>
Dealers, your website is a very important marketing tool. It has a lot of work to do, and with a very viable customer – far into the sales journey. It is important that your website provide the potential customer with the information they are seeking – from vehicle information to dealer differentiation and reputation. What […]
Social Media and SMM, or Social Media Marketing, has been taking the world by storm, increasing by leaps and bounds in just the last few years. One forward thinking, early adopter group, is missing from this huge marketing undertaking and that is the local dealership. Why are dealers not doing a better job as Social […]
One of the most valuable assets that a dealer lost within the world of online advertising and marketing was loyalty to the store, or to a particular salesperson. No longer was it, ‘I shopped there because my father did.’ Or ‘I bought my car from her, because that’s who my mother always did business with.’ In a world […]
Advertising on televisions continues to be one of the most prevalent and successful starting points to a successful ad campaign. Although you may be worried that the audience is fragmented or DVR’s create a risk, ask yourself this question – why do the major manufacturers continue to spend 100’s of millions of dollars on TV? […]