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CONSULTING FOR MEDIA, AUTOMOTIVE & TECHNOLOGY

Strategy that
moves business
forward.

Senior-level consulting for media, automotive, and technology businesses. We connect growth strategy, digital performance, sales, and practical AI adoption with the outcomes your business needs.

Talk through your goalsHow we can help ↓

Senior expertise. Personal attention. Clear direction.

STRATEGY + MARKETING + SALESClear priorities.
Confident execution.↓
EXPERIENCE THAT CONNECTS
Media✳Automotive✳Technology✳Business growth

01A SHIFT IN PERSPECTIVE

Connect your strategy,
marketing, and sales.

A broader perspective.
A closer working relationship.

Strong growth connects the right market opportunity with a compelling offer, effective marketing, and a team prepared to sell it. UpShift helps you bring those pieces into focus.

We take the time to understand your goals, your customers, and the realities your team faces. From there, we help you make informed decisions, focus your resources, and translate a clear strategy into practical action.

The relationship matters as much as the recommendation. Our work is built around open communication, thoughtful preparation, and a shared commitment to moving your business forward.

A closer look at our approach

02HOW WE HELP

Focused on the work
that drives growth.

Practical consulting across business strategy,
digital marketing, and sales execution.

01

Business & growth strategy

Decide where to compete—and how to grow.

Clarify your market opportunity, positioning, and priorities. Build a practical plan that connects commercial goals to your team’s next steps.02

Marketing & digital performance

Put your marketing investment to work.

Evaluate your digital presence, media mix, and conversion journey. Focus your resources on the opportunities to improve acquisition and performance.03

Sales & go-to-market

Give your team a stronger offer to sell.

Connect product positioning, pricing, packaging, and sales enablement so your team can sell with a clear story and a consistent process.04

Leadership advisory

Make the next decision with confidence.

Work through product, marketing, and revenue challenges with an outside perspective grounded in operating experience.

Focused engagements. Ongoing advisory. Senior perspective at every stage.

Explore our expertise

PRACTICAL AI. COMMERCIAL PURPOSE.

Put AI to work
for the business.

Start with the workflow, the people, and the outcome you want to improve. We help leadership teams examine where AI could support better sales preparation, marketing work, reporting, and day-to-day decisions.

The work connects AI adoption with your existing growth strategy. Evaluate the opportunity, the tools, the responsibilities, and the evidence needed before expanding the investment.

Discuss an AI opportunity review

A SCOPED CONSULTING ENGAGEMENT

AI Opportunity
& Workflow Review

A defined starting engagement for businesses deciding where AI can earn its place in the work. We agree on the objective, scope, and deliverables before the engagement begins.

  • A map of the business priorities and workflows worth examining
  • Prioritized AI opportunities with value, effort, and readiness considerations
  • Tool and partner evaluation criteria, including data handling and review responsibilities
  • A focused pilot brief with ownership, success measures, and next decisions

From there, the next engagement can focus on pilot planning, team preparation, or ongoing advisory support—based on what the review establishes.

Explore our growth strategy work

03WHERE WE MAKE A DIFFERENCE

Deep experience.
A wider perspective.

Consulting informed by experience in dealerships,
media organizations, and digital product launches.

FROM PRODUCT STRATEGY TO THE SALES CONVERSATION

Build a stronger
revenue engine.

Bring your digital offering, sales organization, and customer experience into alignment. From product packaging and launch planning to sales training and retention strategy, we help media leaders connect the commercial details that support a stronger revenue business.

  • Digital product strategy & packaging
  • Sales enablement & leadership alignment
  • Client value, retention & growth
Explore media consulting

04THE UPSHIFT APPROACH

Clear thinking.
Practical action.
Lasting progress.

How we work
01 / UNDERSTAND

Start with the right questions.

Listen closely. Challenge assumptions. Build an honest picture of your business and its opportunity.

02 / ALIGN

Make the next move clear.

Define the priorities, align the team, and build a focused roadmap around commercial outcomes.

03 / ADVANCE

Turn direction into momentum.

Support execution, measure what matters, and refine the plan as your business moves forward.

05THE CLIENT EXPERIENCE

The attention
your business
deserves.

We approach your business with the care, preparation, and commercial focus we would bring to our own. That means listening closely, asking thoughtful questions, and staying connected to the people doing the work.

What working with us looks like
01

Senior perspective, directly involved.

Experienced leadership stays close to the strategy, the conversations, and the decisions that matter to your business.

02

A plan shaped around you.

Your priorities, people, and resources guide the engagement. Recommendations are built for the way your business needs to work.

03

Clear communication. Shared direction.

We establish the goals, responsibilities, and working rhythm together, so you understand the priorities and the next steps.

04

Attention beyond the recommendation.

We help translate strategy into action through planning, training, and advisory support, with room to learn and adapt as the work progresses.

PERSPECTIVE FROM OUR CLIENTS

“From local dealer online efficiency, to training, to media product development—these guys know how to keep you on the cutting edge of auto marketing.”

Jeff KuerziAuto Director, Courier-Journal MediaFrom the UpShift client archive

06FRESH THINKING

A sharper view
of what’s next.

Explore perspectives
GROWTH STRATEGY2 MIN READ

Measure what moves the business.

A practical way to connect marketing activity to commercial decisions.

REVENUE & SALES2 MIN READ

A better offer starts with a clearer story.

Why product, packaging, and sales conversations need to work together.

DIGITAL PERFORMANCE2 MIN READ

Build a roadmap your team can actually use.

How to turn a long list of opportunities into a focused growth plan.

WHAT’S YOUR NEXT SHIFT?

Let’s move your
business forward.

Your next opportunity deserves focused thinking and personal attention. Tell us what you’re building, what you want to improve, and where you need a clearer path forward.

Start a conversation